4 Ways to Sell Your Home Before It Even Hits the Market


It’s that time of year when the housing market traditionally tends to slow down. How can you make sure your home still sells as quickly as it would in a hot market? Some sellers are taking the extra step and utilizing these four early-bird tactics to ensure that their home has gained so much interest that it’s scooped up as soon as it hits the MLS.

Consider a ‘Coming Soon’ Announcement

One way to get the sales gears turning is to list your home as ‘coming soon.’ Essentially, you can list your house’s description as ‘coming soon’ on MLS, before it’s officially for sale. Additionally, your Realtor can post a ‘Coming Soon’ sign in your front lawn to help draw attention to your upcoming listing.

In fact, a ‘Coming Soon’ sign can have a larger impact than a ‘For Sale’ sign. Buyers like to think they’re getting a jump start on upcoming listings, so expect potential buyers to knock on your door. Allowing early access to a house before it’s officially listed can be the winning ticket to receiving an appealing offer even before you hold an open house.

Leverage Social Media

One of the best ways to promote that you’re selling your home is to spread the word early and often. You would be surprised by how many people have a friend, a friend of a friend, or family member who is in the market for a new home. Share pictures or videos of your home on your social media pages and online community forums and ask your Realtor to do the same. This is a great way to premarket showings!

Host an Open House Preview

Although you can’t host an official open house until your home is formally on the market, you can have a “preview” open house. A well-attended preview event can signal a home’s popularity and create a buzz about multiple offers. This can create a sense of urgency for potential homebuyers to incentivize their offers and submit them quickly.

Pro tip: Have your Realtor host an invite-only preview, and make sure to invite the leading Realtors in your area. Realtors can spot a great home and will swiftly spread word to their clients about this up and coming listing.

Partner with a Loan Advisor

Loan advisors are helpful in many ways throughout the home buying process and not just for buyers. Looking for the right Realtor to list your home can be a daunting task. A lender with strong ties to many Realtors can be a great referral source. If you have a lender who you’ve worked with before and trust, call him or her and ask which Realtor they would suggest you interview to take your listing. Lenders know which real estate professionals they’d want their clients working with.

Also, if you’re planning to buy after you sell, you need to be prepared. A loan advisor can pre-approve you for your next purchase before your home hits the market. He or she will be an excellent source of information and understand your situation, especially if an offer on a future home is contingent on your existing one. Your lender can explain the minute monetary details of the transaction and ensure you are prepared every step of the way.

What’s your best tip for selling your home before it’s officially on the market? Share in the comments below!